The Kickoff
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Kickoff 2010 Preview
  • Kickoff 2010 College Football Preview

  They say that college football in the south is a religion. Given that truth, THE KICKOFF is that religions scripture. What would Saturday afternoons be without first scanning THE KICKOFF morning, noon and night assessing matchups, comparing power ratings and reviewing records.
  - The Chattanooga News-Free Press


Begun in 1951, The Kickoff has earned this type of recognition because of the way we do business. The entire staff starts to work on football Saturday afternoon. Early Sunday morning the printers receive the proofs. The second part of the team arrives early Sunday morning getting the sheets processed for Monday morning delivery. This allows your customers to receive the sheet early in the week to use as a reference for upcoming games as well ones already played. The format each week features articles of current interest as well as relevant statistics. And last but not least, each issue includes our own power ratings and the coming weeks most important college matchups.

If you as a company have a target audience you would like to contact, perhaps you need to consider becoming a corporate sponsor of The Kickoff. Every week for sixteen weeks your clients (or prospective clients) will receive through first class mail a copy of The Kickoff containing all major college schedules, NFL schedules, conference standings, the upcoming weeks lineup, Top 25 and predictions for the coming games.

As an example of the newsletter, we have featured one of our corporate sponsors, Heard Chevrolet. The thumbnails on this page represent the front, centerfold and back pages. Each copy of The Kickoff sponsored by you will feature your individualized message: contacts, phone & fax numbers, services and goods offered, etc. You will supply us with whatever information you wish to place in your customers hand. We will set up your selected ad copy on the top front, bottom front, inside top and bottom margins and back top and bottom margins. A proof is provided upon request and our staff will work with you to achieve the effect you desire. Many sponsors do provide camera-ready artwork and advertising copy created by their ad agency. Whatever image you are wanting to convey, we will work with you toward that goal.

You also will have the option of changing your mailing list as the season progresses. Some of our clients even choose to send a new database each week. We can receive via email in most formats to achieve an easy working relationship.

If your business deals with people through daily contact, you may choose to receive your weekly copies in one parcel and distribute them over the counter to increase foot traffic. Heard Chevrolet is an example of the newsletter being used as a tool to increase foot traffic and create goodwill. Or you could choose to mail a portion of your copies to select customers and receive the remaining ones in a bulk shipment to be distributed at your discretion. Additional shipping options are available to help in areas of difficult delivery. Bulk amount of our newsletters are delivered via DHL and will be in your hands by Tuesday afternoon.

Please feel free to contact us at info@thekickoffonline.com or 423-267-0952 with any questions you might have concerning sponsorship.