| How to Advertise with Kickoffzone.com |
| Who to Call |
| Bill Hope |
|
| Chairman & CFO |
|
| Interactive and Marketing Divisions |
|
| Kickoff Publishing Company |
|
| 423-267-0952 |
|
| wthope@kickoffzone.com |
|
|
Technical Specs
In an effort to maximize the impact of our advertiser's campaigns, we support and encourage a wide range of online advertising media types. We support media types that have proven their effectiveness and stability in a high volume, high profile marketplace.
For sales and pricing information, please contact Ad Sales.
| Implementation Guidelines |
| 24 hours or 1 business day for .gif/.jpeg |
| 48 hours or 2 business days for rich media |
|
| Advertising Specs. |
| Art Size |
GIF/JPEG File Size |
FLASH File Size |
Maximum Timing |
| 60x468 |
20k |
30k |
15 Seconds |
| 120x600 |
20k |
30k |
15 Seconds |
| 160x600 |
20k |
30k |
15 Seconds |
| 728x90 |
20k |
30k |
15 Seconds |
| 300x250 |
20k |
30k |
15 Seconds |
| 180x150 |
15k |
25k |
15 Seconds |
| 125x125 |
15k |
25k |
15 Seconds |
| 160x83 Logo Sponsorship |
15k |
25k |
15 Seconds |
| Looping restricitions - no looping restrictions, but the TOTAL COMBINED animation cannot exceed 15 seconds. Final, resting frame must include advertising message. Ads may not employ rapid "strobbing" animation. |
| Logo Sponsorship: Placement scoreboards and columnists only. No Sound |
| Sound: User initiated only |
|
| Expandable Banners |
| The following specs apply to ad units that expand out from a regular banner or skyscraper. If Kickoffzone.com builds: 4 weeks lead time to build |
| Art Size |
728x90 |
|
160x600 |
| Overall Dimensions |
728x390 |
|
745x600 |
| Info "Hat"* |
728x18, NA |
| Expanded Stage |
728x282 |
|
585x600 |
| Intial Load Size |
20k |
| Max Expanded File Size |
100k |
| Frequency Cap |
1x every 4 hours |
| Close |
Prominent/easily identifiable close button |
| Sound |
Host initiated only with prominent/easily identifiable mute button |
| Restrictions |
728x90: Homepage and section fronts only |
|
160x600: Story pages ONLY |
| Roll Over Expansion |
only 25% of overall banner can be 'hot' and banner must say 'roll over to expand' |
| * Hat includes "about this ad" and prominent close button |
|
| Members Area Ads |
| The following specs apply to ads that appear over or under the page in a separate browser window. |
| Art Sizes |
Popup: 300X250 |
|
Popunder: 720X300 |
| File Size |
30k |
| Max Animation |
30 seconds |
| Additional File Load |
300k |
| Close Functionality |
Must be clearly visible and accessible to user. |
| Restrictions |
Pop-ups: not allowed on homepage. Section fronts only |
|
Pop-unders: only allowed on homepage |
|
| Floating and Transitional Ads |
| The following specs apply to: |
| Floating ads: Ads that move, "float," in an invisible layer on top of the page |
| Transitional ads: Full page ads that appear over the page upon site entry or between pages during user navigation |
| Art Sizes |
HTML pages: 500X500; 550X480 |
|
Transitional: Full Page |
| File Size |
50k non polite/100k polite |
| Max Floating Time |
15 seconds |
| Close |
Prominent/easily identifiable close button |
| Sound |
Host initiated only with a prominent/easily identifiable mute button |
| Reminders |
| Max Pixel Size |
120x200 |
| Max Stay |
30 seconds |
| Close |
Mandatory close button top right. |
| Functionality |
Reminder may not cover core page navigation, editorial or other ads. |
| Restrictions |
Homepage and section fronts only |
| Frequency Cap |
1x every 4 hours |
|
